ASHRAF & Partners, UAE implements VisualENTERPRISE for Distribution Management

Mr. Ashok DEMPLA, General Manager of Ashraf & Partners confirming the relationship with Mr. Adil Navder, Founder President & CTO of Blue Chip Computers. Ashraf & Partners Co. LLC, have selected VisualENTERPRISE, a leading mid-market ERP Business Software Solution, to be implemented for their Corporate & Distribution operations in UAE.

VisualENTERPRISE is authored by Blue Chip Computers and implemented by them in UAE. Outside UAE, Blue Chip has authorized implementation partners

Ashraf & Partners, with a track record of over 40 years, are leaders in the distribution business of global FCMG brands and Photographic products. Their Consumer division is exclusive distributor for Gillette, Oral-B, Duracell, Punch, Alberto – VO5, St. Ives, etc. Their Photographic division distributes cameras from Hasselblad, Hoffman, Samsung, Velbon, NCL, etc. With Offices / Showrooms in Dubai, Sharjah, Ras Al Khaimah, Fujairah, Abu Dhabi and Al Ain, their distribution network spreads across 4,000 retail outlets in the UAE.

Blue Chip Computers, is a leading Software Products and Services Company, head quartered in Dubai, UAE focuses on Desktop, Web enabled, Knowledge Management and Mobile Technologies. Their Products incorporate cutting edge technology and are feature rich, incorporating domain knowledge gained with their international experience, of over a decade. Their Solutions address business requirements of medium to large organizations in the Retail, Distribution, Travel & Tourism, Property Management, Hospitality, F&B and Construction industry.

Signing the contract, commented Mr. Ashok Dembla, General Manager of Ashraf & Partners :

“With core Distribution business transforming worldwide, we felt that it was time our business processes changed to adopt best-of-breed practices and invest in the latest in Information Technology.

Our operations are spread across UAE, so network infrastructure and always-on remote connectivity was a major requirement. Add to this, our sheer volume of transactions, made response time for data capture and decision making a prime business requirement.

With the primary objective of providing superior services for the premium products that we represent, staying competitive, increasing profitability as well as providing maximum returns to our stockholders, were the other key drivers.

To achieve these, as well as introduce stronger systems and controls on our rapidly expanding activities, we had to move towards a state-of-the-art Business Software Solution that was conducive to operating in a 7/24 electronic business environment.

We evaluated a number of Business Software supported in the UAE, on a cross section of technology platforms, and finally decided on VisualENTERPRISE which meets and exceeds our business requirements. Besides being architectured on the latest technology platform, it was Blue Chip’s international domain knowledge in the Distribution space that convinced us about their solution. And yes, a strong and professional Company backing such a solution, was a key factor in our decision. “

Said Mr. Adil Navder, CTO & President of Blue Chip Computers, at the signing ceremony:

“We let our track record of providing successful Business Solutions to big ticket customers in the Distribution space, convince Ashraf & Partners, of our capabilities and deliverables.”